• Every Woman Needs Her Own Financial Strategy

    Ahead of National Women’s Equality Day on August 26th, this article shares key data points highlighting why women must take a different approach to their financial strategy than men.

    Women continue to earn less

    Despite an increased presence in the workforce, the average woman working full-time earns $0.82 for every $1 earned by her male counterpart.¹

    Women live longer

    A man reaching age 65 today can expect to live, on average, until age 84, while a woman the same age can expect to live almost 87 years.² As a result, women generally need to rely on retirement income for a longer span. They also face higher health care costs than men during their retirement years.³

    Women are more likely to be single later in life

    In 2020, 70% of men age 65 and older were married, compared to just 48% of women.⁴ Single women don’t have the opportunity to capitalize on the resource pooling and economies of scale accompanying a marriage or partnership.

    Women are time-starved

    In their many roles as workers, wives, mothers, and daughters, women are responsible for more than three-quarters of unpaid domestic work.⁵ This includes housekeeping duties and care-taking responsibilities for children, aging parents or disabled family members.

    Women are paying the price for going back to school

    American now hold over $1.75 trillion in outstanding student loan debt with women holding almost two-thirds of that debt.⁶


    For many women, financial independence is the number one concern. But what steps can a woman take to help her achieve this throughout her life? Here are a few key action steps you can take to help create financial confidence in your retirement years:

    1. Keep Money In Your Name

    Every woman needs a pot of money to call her own. This means that in addition to joint financial accounts you may have, you should consider keeping some financial accounts in your name only. Also, make sure you maintain an individual credit history. You can do this by holding a credit card or personal loan issued just to you.

    2. Confront Your Fears

    Are you controlling you money, or is it controlling you? Are your ideas about money and money management keeping you from becoming financially confident? As women increase education levels and continue to take on expanded roles in the workforce, they control more wealth. As a result, traditional views about finances need to be redefined, and women need to face financial decisions head-on.

    3. Share the Decisions

    If you share finances with someone else, you need to start talking. This way, you’ll know if you share the same goals and dreams for the future, as well as whether you are on track to meet those goals. Also, remember that disagreements are bound to happen; good communication is key to working through those disagreements and getting you back on track financially as a couple.

    4. Maintain Access To All Financial Documents

    Keep your financial records accessible and easy to gather when you need them. This could include brokerage accounts, insurance policies, retirement plan statements, tax returns and other important documents. Keep a record of who owns each account. Be sure to notify the person responsible for handling your estate where all your documents are and whom to contact in the event of your passing.

    5. Pay Yourself First

    Fund your IRA, 401(k) or other retirement account to the maximum. This will reduce your taxable income and allow you to benefit from tax-deferred compounding. When you leave a job, working with a Certified Financial Planner™ can help you determine if rolling your 401(k) funds into an IRA is right for you. An IRA account balance can continue to grow tax-deferred, and you will gain the ability to choose from a broader array of investments than what is likely available in your employer’s plan.

    6. Choose The Right Financial Professional For You

    It’s important to work with a Certified Financial Planner™ you trust. Ask for referrals and interview several to find rapport. Don’t be shy about asking for references, and check their credentials. An experienced Certified Financial Planner™ can help you look for the right solutions at every stage of your life and help you build confidence in your ability to take control of your finances.

    7. Put Your Strategy In Writing

    Ask your Certified Financial Planner™ to help you create a formal, written, long-term retirement income strategy. A written strategy will provide the framework for defining your financial goals and shaping your decisions. It also will help you set your sights on those goals in the long-term and help you keep on track regardless of economic conditions or unexpected life events.

    8. Have A Backup Plan

    Speaking of life events, don’t let a critical life change – such as marriage, divorce, widowhood or illness – derail your goals. Your Certified Financial Planner™ can work with you to create a strategy to address the unexpected and keep you moving toward your goals.

    9. Understand What You Own

    Although working with a Certified Financial Planner™ is vital, you must also know and make sense of the financial products you hold. Educate yourself on basic financial principles by taking classes, reading books or financial trade journals, and doing research.

    10. Plan For Your Family’s Future

    When planning your estate, you can create a strategy designed to take care of your heirs while optimizing your retirement income. Work with a qualified estate planner and Certified Financial Planner™ to design a strategy for passing on wealth to your loved ones while enjoying the fruits of what you’ve worked hard to earn throughout your lifetime.

    Financial independence starts with determining your financial goals and putting in place a strategy designed to help you reach them. By implementing the steps outlined here, you can be well on your way to creating financial confidence for yourself, both now and in your retirement years.


    ¹ Payscale. March 15, 2022. “The State of the Gender Pay Gap 2022.” https://www.payscale.com/research-and-insights/gender-pay-gap/. Accessed May 17, 2022.

    ² Social Security Administration. “Important Thins to Consider When Planning for Retirement: What is Your Life Expectancy?” https://www.ssa.gov/benefits/retirement/planner/otherthings.html. Accessed May 17, 2022.

    ³ RegisteredNusing.org. Dec. 28, 2021. “Here’s How Much Your Healthcare Costs Will Rise as You Age.” https://www.registerednursing.org/articles/healthcare-costs-by-age/. Accessed May 17, 2022.

    ⁴ Administration for Community Living. May 2021. “2020 Profile of Older Americans.” Page 6. https://acl.gov/sites/default/files/Aging%20and%20Disability%20in%20America/2020ProfileOlderAmerican.Final_.pdf. Accessed May 17, 2022.

    ⁵ Free Network. Dec. 20, 2021. “Global Gender Gap in Unpaid Care: Why Domestic Work Still Remains a Woman’s Burden.” https://freepolicybriefs.org/2021/12//20/gender-gap-unpaid-care/. Accessed May 17, 2022.

    ⁶ AAUW. “Deeper in Debt: Women & Student Loans 2021 Update.” https://www.aauw.org/app/uploads/2021/05/Deeper_In_Debt_2021.pdf. Accessed May 17, 2022.

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